D2C Webshop Manager (f/m/d)
Germany – Remote
Full-time
Permanent employee
About us
AstorMueller is a multinational company with offices in Switzerland, Romania, and India. We are one of Europe's leading shoe manufacturers, owning the global bugatti shoe-license, owning the shoe brands TT.BAGATT for Women, and SALAMANDER for both Men's and Women's shoes. We have a deep expertise across shoe design, development, production, distribution and marketing. We sell our shoes in over 45 countries, guided by our mission to embrace sustainability and create happy customers.
Why us?
You know us by the shoes we make! Each shoe has a story behind it - a story created by more than 400 employees. We all work together, guided by a passion for innovation, an ambition to make big things happen, and the courage to embrace new ideas from all of us. No matter your position, your title, or your experience, we trust you! Your ideas matter! So do you want to make a difference? So do we! Join our team and see how our colleagues are more than numbers in math calculations. We are all a sum of clear principles – Integrity, Entrepreneurship, and Courage!
Role summary
The position focuses on maximizing revenue and profitability by monitoring and optimizing key metrics, including traffic, conversion rates, and customer retention. It also includes maintaining accurate and up-to-date product data, ensuring product availability, and coordinating pricing and promotional activities to support seamless operations.
Your responsibilities
- Own the webshop brand experience, ensuring a user-friendly, mobile-optimized, and visually appealing shop with consistent product presentation.
- Plan and execute product and marketing activities in the webshop, including banners, campaigns, and pricing strategies to improve performance.
- Drive webshop revenue and profitability (P&L) by continuously optimizing key KPIs such as traffic, conversion rate, and customer retention.
- Manage and optimize the product feed, keeping product descriptions, images, prices, and other content accurate and up to date.
- Ensure product availability and coordinate pricing and marketing activities to maintain smooth shop operations.
- Improve the user experience across mobile, navigation, checkout, returns, and personalization.
- Support SEO and run A/B tests to increase visibility, traffic, and conversion rates.
- Track and analyze webshop performance, using data insights to enhance customer experience and overall shop results.
- Work closely with marketing, merchandising, and other teams on product launches, campaigns, and the growth of direct-to-consumer channels.
- Continuously improve the webshop based on data, customer feedback, and market trends.
Your profile
- University degree in E-Commerce, Business, Marketing, or a related field, or equivalent professional experience.
- Several years of experience in building and developing e-commerce or webshop businesses, ideally in fashion, sport, or lifestyle.
- Strong knowledge of Shopify+ and a solid understanding of Google Analytics 4 and data-driven shop optimization.
- Analytical mindset with experience managing business performance based on key KPIs.
- Strong understanding of customer experience, product presentation, and e-commerce market trends.
- Ability to identify and develop assortment opportunities, including webshop-exclusive products.
- Entrepreneurial and proactive mindset, with a high level of ownership and initiative.
- Strong communication and presentation skills, with experience working with cross-functional stakeholders.
- Fluent German and English, both written and spoken.
Your advantages
- A familial, collaborative atmosphere in international teams.
- An innovative and exciting area of responsibility with diverse development opportunities.
- Flat hierarchies and short decision-making paths that help you implement your own ideas.
- Corporate benefits program.
- Discounts on our own products.
Join our team!
AstorMueller is an equal opportunity employer and values diversity in the workplace. We are committed to creating an inclusive environment for all employees and applicants and welcome individuals of all backgrounds to apply. Bring your unique perspective to our innovative team—submit your application today!
To ensure a smooth and efficient application process, we kindly ask all candidates to apply exclusively through the application form on our career page. Applications sent via email fall outside our recruitment process and will not be considered.
To ensure a smooth and efficient application process, we kindly ask all candidates to apply exclusively through the application form on our career page. Applications sent via email fall outside our recruitment process and will not be considered.