Meta Ads Specialist (f/m/d)

We are looking for a hands-on Meta Ads Specialist to manage and optimize our paid social media advertising, with a primary focus on Facebook and Instagram Ads. This role is focused on campaign execution, performance optimization, creative testing, reporting, and scaling paid social activities.

Meta Ads Campaign Management

• Plan, set up, manage, and optimize paid social campaigns across Meta platforms, mainly Facebook and Instagram

• Manage full-funnel campaigns including awareness, traffic, engagement, retargeting, lead generation, and conversion campaigns

• Own campaign structure, targeting, placements, budgets, bidding strategies, tracking, and daily optimization

• Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results

• Manage budgets across campaigns, audiences, creatives, and funnel stages.

• Ensure campaigns are launched accurately, on time, and aligned with business goals and marketing priorities

Performance, Testing & Reporting

• Analyze campaign performance based on KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, reach, frequency, revenue, and conversions

• Run A/B tests across creatives, audiences, copy, placements, formats, and campaign objectives

• Translate performance data into actionable insights and optimization recommendations

• Prepare regular paid social performance reports for internal stakeholders.

• Ensure correct use of tracking, UTMs, pixels, conversion events, and attribution settings

• Stay up to date with Meta Ads best practices, platform updates, algorithm changes, and advertising policies

• Support and manage paid advertising campaigns across other digital advertising platforms when required, including testing and evaluating new channels and platforms based on business needs and performance opportunities. 

Creative & Cross-Functional Collaboration

• Collaborate closely with Brand Management, e-Commerce, CRM, content, and creative teams to align paid social campaigns with wider marketing activities.

• Brief and review paid social creatives from a performance perspective

• Recommend effective ad formats, messaging, hooks, CTAs, and creative angles for Meta platforms

• Support testing of static ads, video ads, carousel ads, Stories, Reels, collection ads, UGC-style creatives, and product/catalog ads

• Share creative performance learnings with relevant teams to improve future ad assets.

• Proven experience as a Meta Ads Specialist, Paid Social Specialist, Performance Marketing Manager, or similar role

• Experience managing paid social campaigns for e-commerce, retail, fashion, lifestyle, consumer brands, or similar industries

• Strong understanding of full-funnel paid social strategy, including prospecting, retargeting, and conversion campaigns

• Confident working with KPIs such as ROAS, CPA, CPC, CPM, CTR, CVR, revenue, and conversion volume

• Experience with budget management, campaign optimization, and scaling paid social campaigns

• Strong analytical skills and ability to turn data into clear recommendations

• Good understanding of paid social creative best practices and creative testing

• Knowledge of tracking, pixels, conversion events, UTMs, and attribution

• Experience with analytics and reporting tools such as Meta Ads Manager, Google Analytics, Looker Studio, Shopify analytics, or similar

• Strong organizational skills and ability to manage multiple campaigns and deadlines

• Self-driven, proactive, detail-oriented, and comfortable working independently

• Fluency in English

• German language knowledge is a benefit.

• A familial, collaborative atmosphere in international teams
• An innovative and exciting area of responsibility with diverse development opportunities
• Flat hierarchies and short decision-making paths that help you implement your own ideas
• Regular employee events
• Discounts on our own products
• Private health insurance and other benefits, such as a 13th-month salary.